Amazon Tests AI Search: Fake Products Shown First

Amazon has begun testing a new feature in its Shopping app that leverages generative AI to visualize products. The tool allows users to describe their desired item in words, even if they don’t know its exact name, after which the system generates images of potential matches.

Once a user selects the most suitable AI-generated image, the app presents real products from the catalog that resemble the chosen sample. For now, the feature is available for clothing and home goods searches but may eventually cover other categories. The goal is to streamline the search process for users who cannot precisely articulate their needs but have a clear vision of the desired outcome.

However, experts warn of potential risks: users may become attached to a perfect but non-existent image, only to feel disappointed if real products fail to meet expectations. A survey by Android Authority revealed that 80% of respondents would prefer to see real products immediately rather than AI-generated visuals.

In addition to AI search, Amazon has enhanced its Lens Live feature, enabling users to edit photos via text and highlight specific elements for more accurate searches. These updates aim to improve user convenience when working with visual content.