Amazon Introduces AI Assistant to Verify Authenticity of Company Emails
Photo: The Verge
Quick answer
Amazon integrated an AI-based feature into Alexa for Shopping to verify the legitimacy of emails and messages from the company.
Amazon continues to enhance tools to protect users from fraud. The new Alexa for Shopping feature allows users to verify the authenticity of emails, SMS messages, and calls allegedly sent on behalf of the company. This is achieved using artificial intelligence, which analyzes message content, format, and sender details, cross-referencing them with Amazon's database of all official notifications.
The assistant confirms legitimacy only when fully confident in authenticity. For example, if a user receives an SMS with a one-time password (OTP) and doubts its source, they can ask Alexa: 'Did Amazon send me an OTP from number 98626?' The assistant will verify the data and confirm whether the message was indeed sent by Amazon.
If Alexa cannot confirm authenticity, it advises users to check orders in the app and contact support directly. Amazon previously introduced a similar feature allowing users to forward suspicious messages to verify@amazon.com for review.
This is not the only update for Alexa for Shopping. The 'Update Me When' feature was recently added to help track new product releases. These measures aim to improve user security and convenience.
Common questions
- How does the new Alexa for Shopping feature work?
- The feature uses AI to analyze emails, SMS, and calls, comparing them against Amazon's official message database. If data matches, Alexa confirms authenticity.
- What should I do if Alexa cannot verify a message's authenticity?
- In such cases, Alexa recommends checking orders in the Amazon app and contacting customer support directly to prevent fraud.
- What other updates has Alexa for Shopping received?
- A previous update introduced the 'Update Me When' feature, which tracks new product releases.
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