Why is Apple delaying the AI-powered Siri launch in the EU?

Apple faces compliance requirements under the EU's Digital Markets Act (DMA), which mandates support for alternative payment systems and third-party app stores. The company could not adapt the product to these regulations in time.

What new features will the updated Siri include?

The upgraded Siri will analyze on-screen content and process data from messages, emails, and photos, enabling more accurate and personalized responses.

When will the updated Siri be available?

An English-language beta version is planned for late 2024 after developer testing. The full release in the EU and China remains delayed indefinitely.

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Apple Delays AI-Powered Siri Launch in EU and China Due to Regulators

June 10, 2026

Photo: TechNode

Quick answer

Apple has delayed the launch of its updated AI-powered Siri in the EU and China due to regulatory barriers. The new assistant integrates with user data but faces compliance hurdles in these regions.

Apple has announced a delay in launching its upgraded AI-powered Siri voice assistant in the European Union and mainland China due to regulatory barriers preventing timely deployment in these regions.

The new Siri version, unveiled recently, features expanded capabilities: the assistant can analyze information on the user's screen and process data from messages, emails, and photos. This enables more precise and context-aware responses. However, the release in the EU and China is postponed due to the need to comply with local regulatory requirements.

In the EU, Apple faces compliance demands under the Digital Markets Act (DMA), which requires major tech companies to support alternative payment systems and third-party app stores. Apple had previously criticized certain DMA provisions, but the European Commission refused to amend the law, forcing the company to adapt its services.

An English-language beta version of the updated Siri is expected later this year after developer testing. The full launch in the EU and China remains unscheduled.

Common questions

Why is Apple delaying the AI-powered Siri launch in the EU?: Apple faces compliance requirements under the EU's Digital Markets Act (DMA), which mandates support for alternative payment systems and third-party app stores. The company could not adapt the product to these regulations in time.
What new features will the updated Siri include?: The upgraded Siri will analyze on-screen content and process data from messages, emails, and photos, enabling more accurate and personalized responses.
When will the updated Siri be available?: An English-language beta version is planned for late 2024 after developer testing. The full release in the EU and China remains delayed indefinitely.

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