Block Blast!+ to Launch Ad-Free on Apple Arcade
Photo: TechCrunch
Quick answer
Block Blast!+, the most downloaded mobile game of 2025, will launch ad-free on Apple Arcade on September 3. The move reflects slowing user growth and a shift toward subscription-based monetization to enhance user…
The most downloaded mobile game of 2025, Block Blast!, will launch an ad-free version on Apple Arcade on September 3 under the name Block Blast!+. According to analytics firm Appfigures, the game has accumulated around 725 million installations, with some estimates exceeding 868 million. Developer Hungry Studio reports that as of early 2026, the project remains a top-downloaded free game for iPhone.
Despite high user engagement—70 million daily and 300 million monthly players—the studio has opted to offer an ad-free version to Apple Arcade subscribers. This decision may stem from slowing growth: downloads peaked in late 2024, attracting nearly 50 million new users monthly. Transitioning to a subscription model aims to retain an audience fatigued by intrusive ads after each loss.
Apple Arcade provides access to over 200 games for $6.99/month or as part of Apple One bundles. Alongside Block Blast!+, the service will feature other titles, including NFL Retro Bowl ’27 and the board game collection Let’s Play! Oink Games+.
Common questions
- Why is Block Blast!+ transitioning to Apple Arcade without ads?
- Developers cite slowing growth in downloads and aim to offer users a more seamless experience without ads, while maintaining revenue through Apple Arcade subscriptions.
- How many installations does Block Blast!+ have?
- Analysts report the game has between 725 million and 868 million installations to date, with around 70 million daily active users.
- How much does Apple Arcade subscription cost?
- Apple Arcade costs $6.99 per month, or is included in Apple One plans starting at $19.95 per month.
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