Casio Expands into New Field: AI Companion Robots Moflin

Casio, renowned for its G-Shock watches and other electronics, is actively investing in the development of new technological directions. One of its priorities is the Moflin line of AI robots—interactive devices capable of engaging with users on an emotional level.

The Moflin project is overseen by a dedicated division established under the direct supervision of Casio’s leadership. This marks the company’s fourth strategic direction, alongside traditional segments such as watchmaking, calculators, and musical instruments. Casio expects that these new technologies will strengthen the brand’s market position and attract a younger audience.

The Moflin AI robots are equipped with advanced machine learning algorithms, enabling them to adapt to their owner’s behavior and demonstrate personalized responses. Marketed as "emotional companions," these devices are designed to become part of users’ daily lives. While the project is still in active development, it has already garnered attention from investors and technology experts.