Creditone Saison: How a Fintech Company Adapts to the Era of High Interest Rates

Japanese credit card issuer Creditone Saison has faced the need to adapt to a new reality where interest rates are no longer near zero. Unlike traditional banks, the company lacks its own deposit base and must raise funds in the market, making it more vulnerable to fluctuations in borrowing costs.

Creditone Saison President Katsumi Mizuno noted that the current economic situation opens new opportunities for the company. According to him, rising rates allow for a reevaluation of pricing approaches and the offering of more flexible financial products to clients. The company also plans to maintain its focus on innovation and technology to remain competitive amid fierce competition with banks.

Mizuno emphasized that Creditone Saison does not see itself solely as a 'card company.' Its development strategy focuses on expanding its range of financial services, including digital solutions and personal finance management tools. This will enable the company to diversify its revenue streams and reduce dependence on a single market segment.