Which platforms are testing AI-powered content search?

Disney+ and ESPN. Both companies are integrating generative AI to enhance search for movies, series, and sports data within their apps.

How does AI search work on Disney+?

Users can describe their preferences, such as mood or genre, and the AI suggests relevant movies and series. The feature supports both voice and text input.

When will AI search be available to all Disney+ subscribers?

The feature is currently in beta testing, and Disney has not announced plans for a full rollout yet.

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Artificial intelligence

Disney+ and ESPN Test AI-Powered Content Search

August 10, 2026

Photo: Android Authority

Quick answer

Disney+ and ESPN have launched beta testing for generative AI-powered content search. On Disney+, the feature helps users find movies and series by describing moods or genres, while ESPN’s tool enables quick access to…

Disney+ has started testing a new content search feature powered by generative artificial intelligence. The tool allows users to find movies and TV shows by describing their preferences in natural language, such as specifying a genre or mood. The feature is available to a limited number of subscribers in the app’s beta version and appears on the homepage as a search bar with prompts.

Unlike traditional search, which requires exact titles, Disney+’s AI tool provides an expanded list of options based on descriptions. For example, a user can request “a superhero movie with humor” or “a romantic comedy from the 2000s,” and the system will suggest relevant matches. It remains unclear when the feature will be available to all subscribers.

Simultaneously, Disney has implemented a similar AI search feature in the ESPN app. This tool enables users to quickly access sports statistics, news, videos, and historical data by asking questions in natural language. The feature is also in beta testing and available to a limited audience, with an option to switch to classic search.

Netflix* previously introduced a similar tool, and now Disney+ is following suit. The integration of AI in streaming services aims to improve user experience by enabling faster discovery of relevant content without manually browsing the catalog.

Common questions

Which platforms are testing AI-powered content search?: Disney+ and ESPN. Both companies are integrating generative AI to enhance search for movies, series, and sports data within their apps.
How does AI search work on Disney+?: Users can describe their preferences, such as mood or genre, and the AI suggests relevant movies and series. The feature supports both voice and text input.
When will AI search be available to all Disney+ subscribers?: The feature is currently in beta testing, and Disney has not announced plans for a full rollout yet.

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