FTC Fines Cox Media 66,2 млн ₽ for False Smartphone Surveillance Claims

The U.S. Federal Trade Commission (FTC) has imposed a 66,2 млн ₽ fine on Cox Media Group, along with marketing firms MindSift and 1010 Digital Works. The penalty stems from an investigation revealing false claims about the Voice Data system, which was purportedly capable of eavesdropping on user conversations via device microphones to enable targeted advertising.

In 2023, Cox Media aggressively marketed the technology, drawing comparisons to plotlines from the TV series Black Mirror and promising clients access to "every random conversation" to enhance ad campaign effectiveness. However, internal documents exposed by journalists revealed the company lacked the technical infrastructure to perform such monitoring. Instead, marketers resold third-party data—including email lists—at inflated margins.

The FTC confirmed the system did not utilize voice data or deliver the promised precise geotargeting. Additionally, the companies violated regulations by falsely asserting user consent for data collection, despite no such authorization existing. The regulator emphasized that even if the technology had worked, the absence of consent would have rendered its use illegal.