What new privacy control features has Google introduced?

Users can now fine-tune search history storage and Google Play recommendations, including deleting specific entries or setting automatic data deletion intervals. This enhances control without disabling personalization entirely.

Will these updates affect Google services' performance?

No, the new settings maintain full service functionality while improving transparency. Personalized recommendations will remain but become more manageable and user-controlled.

Which Google services support these new privacy tools?

The updates apply to Google Search and Google Play, with potential expansions to other services in the future.

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Google Updates Privacy Management Tools for Activity History and Personalization

June 25, 2026

Photo: BleepingComputer

Quick answer

Google launched new privacy settings enabling users to better manage activity history and personalization in Search and Google Play.

Google has announced new privacy management tools that give users more granular control over their personal data. The updates focus on two critical areas: search activity history and personalized recommendations in Google Play.

Users can now fine-tune which data is stored in their accounts. For example, they can delete specific entries from their history or configure automatic data deletion after set periods. This makes privacy management easier without requiring users to disable personalization entirely.

In Google Play, the updates enhance the app and content recommendation system. Users will gain clearer insights into which data influences recommendations and can adjust personalization settings accordingly. Google emphasized that these changes won’t degrade recommendation quality but will make the process more transparent.

According to Google representatives, these updates aim to build user trust and align with modern data protection standards. The changes are already rolling out and will be available to all users within the coming weeks.

Common questions

What new privacy control features has Google introduced?: Users can now fine-tune search history storage and Google Play recommendations, including deleting specific entries or setting automatic data deletion intervals. This enhances control without disabling personalization entirely.
Will these updates affect Google services' performance?: No, the new settings maintain full service functionality while improving transparency. Personalized recommendations will remain but become more manageable and user-controlled.
Which Google services support these new privacy tools?: The updates apply to Google Search and Google Play, with potential expansions to other services in the future.

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