Google Pay Introduces Direct Checkout on E-Commerce Websites

Google has announced a new feature in Google Pay that allows users to select payment cards and methods from Google Wallet directly on an e-commerce website’s checkout page. This simplifies the purchasing process by eliminating the need to navigate to a separate window or app to confirm payment.

Previously, Google Pay supported quick payments via a pop-up window on select sites, but the new feature integrates payment data directly into the retailer’s interface. According to the company, this makes the process more seamless and intuitive. For now, the solution is available only to partners using payment systems like Airwallex and Adyen, though Google plans to expand support to other payment providers worldwide.

The direct checkout feature has already launched for select merchants and will gradually roll out to other market participants. Google emphasizes that this is part of its strategy to enhance the user experience in online commerce, making payments faster and more secure.