Why is Google allowing third-party app stores now?

This decision stems from an antitrust lawsuit by Epic Games, which accused Google of monopolizing the app distribution market. The court ruled that Google must open access to alternative platforms to foster competition.

How will this impact developers?

Developers can now distribute their apps through third-party stores and use alternative payment systems. Google’s commission on purchases has been reduced from 30% to 10%.

Will this feature be available outside the U.S.?

Initially, these changes will only apply to U.S. users. Google has not yet announced plans to expand the program to other regions.

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Google Play to Allow Third-Party App Stores Starting July 22

July 16, 2026

Photo: CNET

Quick answer

Google Play will support third-party app stores for Android users in the U.S. starting July 22, following an antitrust court decision.

Starting July 22, Android users in the U.S. will be able to install third-party app stores directly through Google Play. This change follows an antitrust court ruling in the lawsuit brought by Epic Games against Google. The company was accused of creating a monopoly in the Android app distribution market by restricting access to alternative platforms and payment systems.

The court ordered Google to open access to third-party stores, enabling developers to offer their products through independent platforms. Apps from these stores will still appear in Google Play, but downloads will occur via external sources. While Google will retain a commission on installations, it has reduced its in-app purchase fee from 30% to 10%.

A Google spokesperson stated that the company is committed to fostering a competitive ecosystem, providing users and developers with more choices. However, the company emphasized that Android’s security will remain a top priority despite expanded access to third-party services.

Common questions

Why is Google allowing third-party app stores now?: This decision stems from an antitrust lawsuit by Epic Games, which accused Google of monopolizing the app distribution market. The court ruled that Google must open access to alternative platforms to foster competition.
How will this impact developers?: Developers can now distribute their apps through third-party stores and use alternative payment systems. Google’s commission on purchases has been reduced from 30% to 10%.
Will this feature be available outside the U.S.?: Initially, these changes will only apply to U.S. users. Google has not yet announced plans to expand the program to other regions.

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