What device did Google reveal in its latest ad?

The ad features a wearable with an elongated screen, blending elements of Fitbit Charge 6 and Pixel Watch 5. Its exact purpose remains unconfirmed, but it may be a new fitness tracker or smartwatch.

Why does Google advertise unreleased devices?

The company has used this tactic before, such as with Fitbit Air, to gauge audience reaction or build anticipation ahead of an official launch.

When can we expect an official announcement?

Following the Fitbit Air example, which appeared in ads two months before release, the official announcement could arrive in the coming weeks.

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Hardware

Google Unveils Mysterious Wearable in New Ad: What’s the Device?

August 19, 2026

Photo: CNET

Quick answer

Google showcased a previously unannounced wearable device in its latest ads, featuring a distinctive design likely aimed at the fitness tracker or smartwatch market.

Google’s latest ads for the Pixel 11 smartphones and Pixel Watch 5 have unveiled a mysterious wearable device. The gadget stands out with its unusual design: an elongated screen with rounded edges and a body in misty white and olive colors. The YouTube ads have sparked active discussions in the IT community, as the device has not been officially announced.

Users speculate it could be Fitbit Charge 7, an updated Pixel Watch, or a completely new product. Google has used this approach before: Fitbit Air was featured in ads with basketball star Stephen Curry two months before its official reveal. While the company has not commented, the device’s appearance in ads hints at an upcoming release.

Notably, the ads showcase the device alongside other Pixel lineup products, suggesting it may belong to the same ecosystem. If confirmed, this innovation would further Google’s push into the wearables market, competing with Apple and Samsung’s offerings.

Common questions

What device did Google reveal in its latest ad?: The ad features a wearable with an elongated screen, blending elements of Fitbit Charge 6 and Pixel Watch 5. Its exact purpose remains unconfirmed, but it may be a new fitness tracker or smartwatch.
Why does Google advertise unreleased devices?: The company has used this tactic before, such as with Fitbit Air, to gauge audience reaction or build anticipation ahead of an official launch.
When can we expect an official announcement?: Following the Fitbit Air example, which appeared in ads two months before release, the official announcement could arrive in the coming weeks.

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