Google to Unveil Pixel 11, Watch 5, and Tag Tracker at Made By Google Event

Google is gearing up for a major announcement at its Made By Google event on August 11, 2026. The headline devices will include the Pixel 11 and Pixel 11 Pro Fold smartphones, alongside the Pixel Watch 5 smartwatches. A standout addition is the Pixel Tag tracker, rumored to rival AirTag-like solutions. Google is also expected to unveil its HiLight notification light, integrated into the smartphone camera module.

The event will be hosted by comedian Trevor Noah, marking the second time Google has invited a celebrity to lead a product launch. Previously, Jimmy Fallon hosted the Pixel 10 announcement. The livestream will be available on the official Made By Google YouTube channel, with a pre-show featuring expert commentary on CNET’s channel.

Among the anticipated innovations is an expanded color palette for the Pixel 11 smartphones. Rumors suggest pastel shades, including pink, will join the classic black and green options. This aligns with the trend set by Apple and Samsung in their latest models. Additionally, AI-powered photo editing tools are expected to receive upgrades, a key differentiator for Pixel devices in recent years.

Google has consistently prioritized camera capabilities and AI features in its devices. The Pixel 11 is expected to enhance AI photo processing, though experts hope the company avoids overloading the device with excessive tools, as seen in previous models. Testing indicates that AI photo editing can be both useful and occasionally inconsistent in results.