Google Search Adds Profiles for Publishers and Authors

Google is expanding its search engine capabilities by adding profiles for publishers and content creators. The new feature allows mobile users to view the latest materials from their favorite authors—articles, videos, and social media posts—through a single profile in Search or Discover.

Profiles will be accessible by clicking on the author’s name in the Discover feed or via a direct link. Google notes that the feature will initially roll out to publishers and authors with large audiences on major platforms like YouTube or other social networks. Profile owners can customize their avatar, biography, and add links to their resources.

Creating a profile may automatically update the knowledge panel in search results. If one already exists, it will be enhanced with a new avatar, up-to-date content, and a link to the profile. The feature is currently being tested in the U.S., with plans for global expansion in the future.

This move strengthens Discover’s resemblance to social platforms, transforming it into a more personalized content source. Users can bookmark favorite sources to avoid missing important publications.