Why did Google reduce Pixel 10 prices?

The company is preparing for the Pixel 11 launch and aims to clear inventory of current flagships. Discounts are available for a limited time until July 26.

Which Pixel models are included in the sale?

The promotion covers Pixel 10 Pro and Pixel 10, with discounts applicable to all color variants and storage capacities.

Should I buy Pixel 10 now or wait for Pixel 11?

Pixel 10 will receive software updates for several years, making the discounted purchase appealing. However, if cutting-edge features are a priority, waiting for Pixel 11 may be worthwhile.

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Hardware

Google Slashes Prices on Pixel 10 Pro and Pixel 10 Ahead of Pixel 11 Launch

July 13, 2026

Photo: Android Authority

Quick answer

Google slashed Pixel 10 Pro prices by $300 (to $699) and Pixel 10 by $200 (to $599) ahead of the Pixel 11 launch on August 12.

Google has launched a clearance sale on its flagship smartphones, the Pixel 10 Pro and Pixel 10, ahead of the official unveiling of the Pixel 11 on August 12. The discounts are substantial: the top-tier Pixel 10 Pro is now $300 cheaper, while the base Pixel 10 model is reduced by $200.

Now, the Pixel 10 Pro with 128GB storage can be purchased for $699, and the Pixel 10 for $599. The promotion is available on Google Store and Amazon platforms and will run until July 26. All color options are included, such as Obsidian, Indigo, Frost, and Lemongrass.

Industry experts attribute the price cuts to preparations for the new lineup launch. Google typically clears stock before introducing new models to boost sales. While the Pixel 10 is no longer the latest flagship, it will continue receiving Android updates for several years, making the discounted purchase an attractive option.

For those eyeing the Pixel 10, now is the perfect time to buy. However, if access to the latest technologies and features is a priority, waiting for the Pixel 11 might be the better choice. The decision ultimately depends on whether saving money or having advanced capabilities is more important.

Common questions

Why did Google reduce Pixel 10 prices?: The company is preparing for the Pixel 11 launch and aims to clear inventory of current flagships. Discounts are available for a limited time until July 26.
Which Pixel models are included in the sale?: The promotion covers Pixel 10 Pro and Pixel 10, with discounts applicable to all color variants and storage capacities.
Should I buy Pixel 10 now or wait for Pixel 11?: Pixel 10 will receive software updates for several years, making the discounted purchase appealing. However, if cutting-edge features are a priority, waiting for Pixel 11 may be worthwhile.

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