What new algorithm customization features is Instagram* testing?

The platform is testing gesture-based access to algorithm settings (e.g., swiping down in the feed) and quick feedback buttons under reels to indicate content preferences.

Why is Instagram* changing its approach to the algorithm?

The company aims to make the algorithm more transparent and user-controlled by integrating settings directly into the app's main interface.

When will these updates be available to all users?

No official timeline has been announced; some features are already in testing, while others may be refined or discarded.

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Instagram* Tests New Feed Algorithm Customization Tools

June 28, 2026

Photo: TechCrunch

Quick answer

Instagram* is testing expanded feed algorithm customization tools, including gesture-based access to settings and quick feedback buttons under reels.

Instagram* continues to expand its Your Algorithm tool, which lets users specify content themes they want to see more or less of. CEO Adam Mosseri unveiled several new interaction methods for this feature.

Among the tested changes are accessing algorithm settings via a downward swipe in the feed or an upward swipe on a reel. Quick feedback buttons may also appear under each reel, allowing users to indicate if they want to see more similar content.

Mosseri emphasized that the goal of these updates is to make the algorithm more flexible and user-friendly. However, some features may not reach the final version, as they are still in testing. In response to the announcement, users have expressed a desire to bring back a chronological feed of posts from followed accounts.

* Facebook, Instagram, WhatsApp, and other Meta services belong to Meta Platforms Inc., whose activities have been recognized as extremist and banned in the Russian Federation.

Common questions

What new algorithm customization features is Instagram* testing?: The platform is testing gesture-based access to algorithm settings (e.g., swiping down in the feed) and quick feedback buttons under reels to indicate content preferences.
Why is Instagram* changing its approach to the algorithm?: The company aims to make the algorithm more transparent and user-controlled by integrating settings directly into the app's main interface.
When will these updates be available to all users?: No official timeline has been announced; some features are already in testing, while others may be refined or discarded.

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