JAL and NTT Docomo Launch JAL Mobile Plan with Mileage Accumulation Based on ahamo

On June 25, Japan will see the launch of JAL Mobile powered by ahamo, a new mobile plan developed by Japan Airlines (JAL) in collaboration with telecom operator NTT Docomo. The service is based on the existing ahamo plan, which offers 30GB of mobile data for a fixed monthly fee of 2,970 yen (approximately $18).

The key distinction of this new offering is its integration with JAL’s Mileage Bank loyalty program. Subscribers to JAL Mobile will earn miles for paying their mobile service bills, which can later be redeemed for flight bookings or other perks within the airline’s loyalty program. Details regarding the number of miles earned and redemption terms will be announced closer to the launch date.

The partnership between JAL and NTT Docomo represents Japan’s first instance of combining telecom services with airline loyalty programs. The ahamo plan, which serves as the foundation for JAL Mobile, was initially positioned as an affordable and straightforward option for mainstream consumers. Now, it will also offer additional benefits for travelers.

The launch of JAL Mobile could signal the beginning of a new trend in Japan’s telecom industry, where operators and companies from other sectors increasingly integrate their services to enhance customer loyalty. It remains to be seen whether other airlines or major brands will follow the example set by JAL and NTT Docomo.