KDDI Raises Fees Due to Inflation but Offers Free Online eSIM Issuance

Photo: ITmedia
Quick answer
KDDI will raise in-store service fees to 4,950 yen from August 1 due to inflation, but will waive eSIM issuance charges via online channels for au and UQ mobile subscribers.
Japanese telecom operator KDDI announced it will raise fees for in-store service processing starting August 1, affecting subscribers of the au and UQ mobile brands. The company cited inflation and increased operational costs as the primary reasons for the price adjustment.
Basic service fees in retail stores will increase from 3,850 to 4,950 yen. To balance this change, KDDI will waive the eSIM issuance fee through its web portal, aiming to promote online service adoption and reduce pressure on physical retail locations.
The update also applies to KDDI’s subsidiary, Okinawa Cellular Telephone. The operator emphasized that these adjustments are driven by economic conditions and are unrelated to technical or service issues.
Common questions
- Why is KDDI raising fees?
- The company attributes the increase to rising operational costs amid inflation. Changes take effect on August 1.
- Which services will become more expensive?
- In-store service fees will rise from 3,850 to 4,950 yen, while online eSIM issuance will become free.
- Which brands will be affected?
- The changes will impact subscribers of au and UQ mobile, both brands owned by KDDI and Okinawa Cellular Telephone.
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