KDDI's povo Launches Campaign for Users Facing Competitor's Poor Network
Photo: ITmedia
Quick answer
KDDI's povo brand launched a marketing campaign targeting Rakuten Mobile users facing indoor connectivity issues after the operator reduced roaming zones and discontinued the 700 MHz band.
Japan's mobile operator povo, under KDDI, has launched an active marketing campaign on social platform X*, targeting users experiencing poor indoor mobile connectivity. The primary audience includes Rakuten Mobile subscribers, who have faced coverage degradation following recent changes in roaming agreements.
Rakuten Mobile recently reduced its roaming zones and discontinued support for the 700 MHz band, known as the 'platinum band.' This frequency range ensured superior indoor signal penetration, and its removal has led to widespread complaints about indoor connectivity. KDDI President Masatoshi Matsuda previously indicated plans to assist affected users, and now povo offers practical solutions.
One solution promoted by the operator is the use of dual SIM cards. This allows subscribers to automatically switch to a network with better coverage in areas where Rakuten Mobile's signal is unstable. The povo campaign highlights the benefits of this approach, especially for those relying on stable mobile internet in daily life.
Common questions
- Why are Rakuten Mobile users experiencing poor connectivity?
- Coverage issues stem from reduced roaming zones and the discontinuation of the 700 MHz band, which provided better indoor signal penetration.
- What solutions does povo offer for connectivity problems?
- povo promotes dual-SIM usage, allowing users to switch to a stable network in areas with poor coverage.
- Which operators are involved in this situation?
- Key players include KDDI (povo brand) and Rakuten Mobile, whose users face worsening connectivity.
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