Chinese Startup Even Realities Valued at $1 Billion After $150M Funding Round

Photo: TechCrunch
Quick answer
Chinese startup Even Realities raised $150 million from Meituan and Tencent, reaching a $1 billion valuation. The company develops camera-free smart glasses, emphasizing display technology and user privacy.
Chinese startup Even Realities, founded in 2023 by former Apple engineers, has completed a $150 million funding round. The lead investors were Meituan and Tencent, bringing the company’s valuation to $1 billion. Previous investors include Sequoia China and other major players in the tech industry.
The company specializes in developing smart glasses that project information directly into the user’s field of view. Unlike competitors such as Meta* and Snap*, Even Realities has opted not to include cameras to ensure privacy. The devices are controlled via the Even R1 ring, and the built-in AI assistant, Conversate, helps analyze conversations in real time and sync data with a smartphone.
The first model, Even G1, was released in 2024 and became one of the lightest smart glasses on the market. An updated version, G2, launched in November of the same year, also excluded cameras. Founder Will Wang emphasized that the company’s key focus is optical technologies, including the patented Even HAO system, which integrates microchips, waveguides, and prescription lens support.
Over half of Even Realities’ users are based in the U.S., where the company is actively building a developer community. The average price for the devices is around $1,000, with the primary audience being men aged 30–50, including top executives. Despite the high cost, the startup has sold over 10,000 pairs of glasses and continues to scale production.
* Facebook, Instagram, WhatsApp, and other Meta services are owned by Meta Platforms Inc., whose activities are recognized as extremist and banned in the Russian Federation.
Common questions
- How do Even Realities smart glasses differ from competitors?
- Even Realities focuses on display-based technology without cameras, ensuring user privacy. The devices project information directly into the user’s field of view and are controlled via a specialized ring.
- Who invested in Even Realities?
- The primary investors were Meituan and Tencent, alongside Sequoia China. The funding round valued the company at $1 billion.
- Which markets are prioritized by Even Realities?
- The company targets the U.S., Japan, South Korea, the Middle East, and Europe. While manufacturing is based in China, its products are not yet available in the domestic market.
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