Mercari Launches Global App to Sell Japanese Goods in the U.S.
Photo: ITmedia
Quick answer
Japanese e-commerce platform Mercari launched a global app for U.S. users to expand sales of Japanese goods, including collectibles and hobby items, strengthening its cross-border trade presence.
Japanese e-commerce platform Mercari has launched its global app, 'Mercari Global App,' for U.S. users, allowing American buyers to purchase items directly from Japanese sellers without intermediaries or third-party platforms.
As part of its expansion strategy, Mercari had already enabled similar services in Taiwan and Hong Kong. Now, the company is focusing on the U.S. market, where demand for unique Japanese products—such as collectible cards, figurines, and other hobby items—is high. Analysts believe this move will boost cross-border trade volumes and attract new users.
The U.S. launch marks another milestone in Mercari’s international business growth. The company aims to simplify cross-border buying and selling, reducing barriers for users and expanding its global audience.
Common questions
- What products can be purchased through Mercari’s new global app?
- The app offers Japanese goods, including collectible cards, hobby items, and other categories available on the Mercari platform.
- Why did Mercari choose the U.S. for expansion?
- The U.S. is a high-growth market for cross-border trade, making it an attractive target for Japanese sellers and buyers.
- Which regions already support Mercari’s global app?
- The app was previously launched in Taiwan and Hong Kong. The U.S. is the latest addition to the list.
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