What new features are coming to Edits*?

Edits* will introduce an AI assistant for data-driven content ideas, a desktop version, enhanced analytics, and a Beta tab for testing experimental features.

How will the AI assistant benefit creators?

The AI assistant will leverage Instagram* metrics, such as views and audience retention, to recommend content ideas and evaluate post performance.

When will the desktop version of Edits* be released?

The desktop version of Edits* is expected soon, though an exact release date has not been announced.

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Artificial intelligence

Meta* Introduces AI Assistant and Desktop Version to Edits*

June 11, 2026

Photo: TechCrunch

Quick answer

Meta enhances Edits* with an AI assistant for Instagram* data analysis and content ideation, plus a desktop version for streamlined editing.

Meta* has rolled out updates to its video editor Edits* to strengthen its competitive edge against platforms like ByteDance’s CapCut. The key additions include an AI assistant and a desktop version, previously exclusive to mobile devices.

The AI assistant, currently in closed beta for select creators, integrates with Instagram* data. It will analyze content performance, suggest trending video ideas based on audience preferences, and recommend popular audio tracks. This reduces creators’ reliance on third-party tools like ChatGPT for ideation.

The new desktop version of Edits* provides users with precise editing tools and a larger workspace, ideal for complex projects. Cross-device synchronization ensures a seamless workflow between mobile and desktop. Additional updates include expanded analytics—such as audience demographics and peak viewer activity times—and a Beta tab for testing experimental features.

According to Meta*, videos created in Edits* achieve 10% higher save rates and 2% more reposts compared to other videos. The app remains free for iOS and Android users.

* Facebook, Instagram, WhatsApp, and other Meta services are owned by Meta Platforms Inc., whose activities have been deemed extremist and banned in the Russian Federation.

Common questions

What new features are coming to Edits*?: Edits* will introduce an AI assistant for data-driven content ideas, a desktop version, enhanced analytics, and a Beta tab for testing experimental features.
How will the AI assistant benefit creators?: The AI assistant will leverage Instagram* metrics, such as views and audience retention, to recommend content ideas and evaluate post performance.
When will the desktop version of Edits* be released?: The desktop version of Edits* is expected soon, though an exact release date has not been announced.

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