How does Meta*’s Muse Image feature work?

Muse Image generates images from text prompts or uploaded photos, including content from public Instagram* posts. The tool leverages advanced algorithms to process complex queries.

Can I prevent my Instagram* posts from being used for AI image generation?

Yes. In your Instagram* account settings, disable the 'Allow content reuse in Meta* AI features' option. This does not require switching to a private profile.

Where is Muse Image available?

Muse Image is currently available in Meta* AI, Instagram*, WhatsApp*, and will soon launch in Facebook* and Messenger*. Users can share generated images in stories and chats.

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Artificial intelligence

Meta* Lets Users Generate Images from Others' Instagram* Posts — How to Opt Out

July 9, 2026

Photo: ZDNet

Quick answer

Meta* launched Muse Image, enabling AI-generated images from public Instagram* posts and videos.

Meta* has announced the launch of Muse Image, an AI-powered tool that generates images based on text descriptions or existing photos. A key feature allows users to utilize public posts and videos from Instagram* to create new images. Positioned as part of Meta*’s Superintelligence Labs project, the tool promises enhanced understanding of complex queries.

The feature is available on the web version of Meta* AI, mobile apps for iOS and Android, and within Instagram* and WhatsApp* chats. It will soon expand to Facebook* and Messenger*. Users can upload their own photos or use content from other public accounts, provided they know how to save a post or take a screenshot. Generated images can be shared in stories, feeds, or sent via direct messages.

However, the new feature has a downside: public Instagram* users may be unaware their content is being used for AI image generation. To restrict access to your posts, visit your account settings and disable the 'Allow content reuse in AI features of Meta*' option. This does not require switching to a private profile but protects your content from unauthorized use.

* Facebook, Instagram, WhatsApp, and other Meta* services are owned by Meta Platforms Inc., an organization recognized as extremist and banned in the Russian Federation.

Common questions

How does Meta*’s Muse Image feature work?: Muse Image generates images from text prompts or uploaded photos, including content from public Instagram* posts. The tool leverages advanced algorithms to process complex queries.
Can I prevent my Instagram* posts from being used for AI image generation?: Yes. In your Instagram* account settings, disable the 'Allow content reuse in Meta* AI features' option. This does not require switching to a private profile.
Where is Muse Image available?: Muse Image is currently available in Meta* AI, Instagram*, WhatsApp*, and will soon launch in Facebook* and Messenger*. Users can share generated images in stories and chats.

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