Meta* Unveils Muse Image Model for Generating Images with Instagram* Users' Faces

Photo: The Verge
Quick answer
Meta launched Muse Image, an AI model that generates images with faces of Instagram* users based on their public photos.
Meta* has unveiled Muse Image, its first image-generation model developed by Superintelligence Labs. The AI-powered tool is already integrated into Meta* AI, Instagram, and WhatsApp, with upcoming releases planned for Facebook and Messenger.
The standout feature of Muse Image is its ability to include faces of other Instagram* users in generated images simply by mentioning their accounts in text prompts. The model leverages public profile photos, though Meta emphasizes that users retain control over how their content is used in AI tools.
Beyond creating new images, Muse Image enables editing existing photos, designing invitations and postcards, and visualizing interior design changes based on listings from Facebook* Marketplace*. Instagram* Stories will soon introduce 30 new AI-powered effects, with further expansions planned across Meta’s platforms.
* Facebook, Instagram, WhatsApp, and other Meta services are owned by Meta Platforms Inc., whose activities are recognized as extremist and banned in the Russian Federation.
Common questions
- How does Meta’s new Muse Image model work?
- Muse Image generates images from text prompts, including faces of mentioned Instagram* users by analyzing their public profile photos.
- Where is Muse Image technology available?
- The technology is integrated into Meta AI, Instagram*, and WhatsApp*, with plans to expand to Facebook* and Messenger*.
- Can users control how their photos are used in AI-generated images?
- Yes, Meta states users can manage how their public content is utilized for AI image generation.
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