Meta Launches Paid Subscriptions Facebook Plus, Instagram Plus, and WhatsApp Plus

Meta has begun the global rollout of paid subscriptions for its core platforms: Facebook, Instagram, and WhatsApp. The new plans, named Facebook Plus, Instagram Plus, and WhatsApp Plus, provide users with additional features previously unavailable in the free versions.

Subscriptions will cost $3.99 per month for Facebook Plus and Instagram Plus, while WhatsApp Plus will be priced at $2.99. Key benefits include the ability to extend story visibility, use animated reactions, secretly view others' content, and pin more chats in WhatsApp. These features complement, rather than replace, Meta’s existing paid verification service, Meta Verified.

In addition to user subscriptions, Meta is testing business and creator-focused plans. Meta One Essential ($14.99) includes a verified badge, while Meta One Advanced ($49.99) offers priority search visibility and clickable links in posts and reels. Testing will begin in the coming days in select countries, including Saudi Arabia and Thailand.

Meta is also focusing on AI-powered subscriptions. Meta One Plus ($7.99) and Meta One Premium ($19.99) will allow users to generate more images and videos using Meta AI. The free version of the AI tool will have usage limits, while paid plans will be tested in Singapore, Guatemala, and Bolivia next month.