MoEngage Acquires Aampe to Advance AI-Agent-Based Marketing

Indian customer engagement platform MoEngage has completed the acquisition of San Francisco-based startup Aampe. The all-cash transaction, valued in the tens of millions, was not disclosed in exact figures. Founded in 2020, Aampe specializes in AI-driven software that creates individualized agents to optimize marketing communications.

Aampe’s technology enables brands to shift from traditional audience segmentation to fully automated solutions. Each customer receives a dedicated AI agent that analyzes behavior and autonomously determines what messages to send, when, and to whom. Over the past year, the startup has grown its annual recurring revenue by 150% and serves over 30 clients across the U.S., Europe, and the Asia-Pacific region.

According to MoEngage co-founder and CEO Raviteja Dodda, the acquisition will help attract large enterprise customers considering migration from Salesforce Marketing Cloud and Adobe Experience Cloud. MoEngage recently secured multi-million-dollar contracts with clients switching from Salesforce. Integrating Aampe’s technology will accelerate this process by offering more flexible and automated tools.

The deal reflects a broader industry trend where companies are adopting AI not just for content generation but for autonomous decision-making. In marketing, this means automating audience selection, content, and message timing. Aampe’s clients include brands like Swiggy, Grab, and Taxfix, some of which already use MoEngage’s platform.

MoEngage serves over 1,350 brands across 75 countries, spanning retail, financial services, and food delivery. Post-acquisition, approximately 20 Aampe employees will join MoEngage, bringing its total workforce to 820. Aampe previously raised around $28 million from investors including Peak XV Partners, Z47, and Theory Ventures.