Which Netflix projects were created using AI?

Among them are the series Glory and the documentary project The American Experiment. AI was used for complex scenes and post-production.

Does AI replace human labor in content production?

No, Netflix positions AI as a tool for creators that helps realize ideas but does not replace artists and directors.

What advantages does AI offer in film and series production?

AI speeds up work, reduces costs, and enables the creation of scenes that were previously impossible due to technical or financial constraints.

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Artificial intelligence

Netflix Used AI in Production of 300 Projects Over the Year

July 18, 2026

Photo: CNET

Quick answer

Netflix implemented generative AI in the production of 300 projects in 2024, accelerating processes and reducing costs.

Netflix has revealed details about the large-scale use of generative artificial intelligence in content production. In its Q2 2024 report, the company stated that the technology was involved in the creation of approximately 300 projects, including series and documentaries. The majority of AI-related work took place during production and post-production stages.

Netflix CEO Ted Sarandos noted that AI enables the realization of complex scenes that were previously excluded from projects due to high costs or time constraints. According to him, the technology does not replace the creative process but provides creators with new tools to bring their ideas to life. Examples of projects using AI include the Indian sports thriller Glory and the documentary series The American Experiment.

Netflix is actively integrating AI not only in content production but also in other areas, including recommendation systems and advertising. In March, the company acquired the startup InterPositive, founded by Ben Affleck, to expand AI capabilities in film production. However, tensions persist in the industry regarding the replacement of human labor and copyright issues, which led to protests by creative unions last year.

Experts note that AI is not yet capable of fully replacing traditional production, but its behind-the-scenes use is becoming a key factor in project success. According to A.K. Pradeep, CEO of SensoriAI, the technology helps make technical decisions, freeing directors to focus on the overall concept. This could determine the difference between a hit and a flop.

Common questions

Which Netflix projects were created using AI?: Among them are the series Glory and the documentary project The American Experiment. AI was used for complex scenes and post-production.
Does AI replace human labor in content production?: No, Netflix positions AI as a tool for creators that helps realize ideas but does not replace artists and directors.
What advantages does AI offer in film and series production?: AI speeds up work, reduces costs, and enables the creation of scenes that were previously impossible due to technical or financial constraints.

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