Why is OpenAI focusing on families?

The company is responding to shifts in ChatGPT’s user base, as the share of users over 35 grows and parents increasingly adopt AI tools. This requires new approaches to safety and trust.

What safety measures is OpenAI implementing for children?

OpenAI has introduced parental controls for teens, models for handling sensitive queries, and a 'Trusted Contact' feature that alerts relatives to potential risks.

How does ChatGPT’s audience differ from competitors?

ChatGPT is attracting users over 45 faster than competitors but lags behind Google Gemini in reaching U.S. parents. Copilot, in contrast, targets an older audience.

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Artificial intelligence

OpenAI Expands ChatGPT for Families: New Challenges and Opportunities

July 11, 2026

Photo: TechCrunch

Quick answer

OpenAI is hiring a product manager to adapt ChatGPT for families and elderly users. This move responds to the growing share of adult users and the need to enhance safety measures, including content moderation and child…

OpenAI has announced the hiring of a product manager in San Francisco to develop solutions tailored for families, parents, and elderly users. The role requires experience in creating products for trust-based scenarios, signaling a strategic shift from individual tools to household-focused technologies.

According to Sensor Tower analysts, the share of ChatGPT users aged 35+ increased from 26% to 31% over the past year, while 24% of U.S. parents with smartphones now use the service. Experts note this trend presents new challenges for OpenAI, including interface adaptation, content moderation, and protecting children from potential risks.

Security specialists emphasize that AI companies must learn from the mistakes of social platforms, which long overlooked the needs of younger audiences. OpenAI has already implemented measures such as parental controls for teens and a feature to notify trusted contacts about concerning queries. However, research shows parents often underestimate how actively their children use generative AI.

Experts predict the emergence of family plans, child profiles, tools for guardians, and educational AI assistants. While ChatGPT currently lags behind competitors in reaching older audiences, it demonstrates faster growth in this segment.

Common questions

Why is OpenAI focusing on families?: The company is responding to shifts in ChatGPT’s user base, as the share of users over 35 grows and parents increasingly adopt AI tools. This requires new approaches to safety and trust.
What safety measures is OpenAI implementing for children?: OpenAI has introduced parental controls for teens, models for handling sensitive queries, and a 'Trusted Contact' feature that alerts relatives to potential risks.
How does ChatGPT’s audience differ from competitors?: ChatGPT is attracting users over 45 faster than competitors but lags behind Google Gemini in reaching U.S. parents. Copilot, in contrast, targets an older audience.

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