Why are OnePlus users opposed to an OPPO acquisition?

Primary concerns include potential U.S. market exit, OxygenOS quality decline, and loss of brand autonomy. Many distrust OPPO due to its weak North American device support.

What percentage of users will remain loyal to OnePlus?

According to the survey, 29.5% of respondents will continue buying OnePlus devices post-acquisition. Another 30% will decide based on future model specifications.

How might the merger impact users?

Possible changes include device rebranding, OxygenOS modifications, and reduced presence in markets where OPPO has limited operations. Some fear OnePlus may disappear entirely as an independent brand.

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Hardware

Survey: One-Third of OnePlus Fans May Switch to Rivals if OPPO Acquisition Occurs

July 10, 2026

Photo: Android Authority

Quick answer

A OnePlus user survey indicates 35% may abandon the brand if acquired by OPPO, citing fears of reduced support and key market exits.

OnePlus’ future is under threat following rumors of a potential acquisition by OPPO. Over the past month, reports emerged about plans to exit the UK market and the shutdown of the OxygenOS project, deepening uncertainty about its future.

A survey of over 2,000 users revealed a divided community. A third of respondents (35.3%) stated they would stop buying OnePlus devices if the brand became part of OPPO. Another 30% will evaluate new models based on their performance, while 29.5% will remain loyal regardless of changes.

The main driver of negative sentiment toward the merger is OPPO’s weak support in the U.S. market. Users fear OnePlus may fully withdraw from North America post-acquisition. Some commenters noted they would switch to competitors if OPPO fails to provide adequate support and marketing in the region.

Meanwhile, a portion of the audience remains optimistic. Some users expressed willingness to consider OPPO’s flagship models if sold under the OnePlus brand with an enhanced OxygenOS version. However, no final decision on the brand’s fate has been made, and the situation may evolve in the coming weeks.

Common questions

Why are OnePlus users opposed to an OPPO acquisition?: Primary concerns include potential U.S. market exit, OxygenOS quality decline, and loss of brand autonomy. Many distrust OPPO due to its weak North American device support.
What percentage of users will remain loyal to OnePlus?: According to the survey, 29.5% of respondents will continue buying OnePlus devices post-acquisition. Another 30% will decide based on future model specifications.
How might the merger impact users?: Possible changes include device rebranding, OxygenOS modifications, and reduced presence in markets where OPPO has limited operations. Some fear OnePlus may disappear entirely as an independent brand.

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