Pokémon Introduces Digital Authentication via My Number Card for Card Sales
Photo: ITmedia
Quick answer
Pokémon introduces digital authentication via My Number Card for collectible card raffles in August. The goal is to limit bulk purchases and ensure fair distribution of limited editions among genuine fans.
Pokémon has announced the implementation of a digital authentication system for buyers of collectible cards through its official online store, Pokémon Center Online. The new measure will take effect in August, coinciding with the launch of limited-edition raffles.
To verify identity, users will need the "Digital Authentication" app, integrated with Japan's My Number Card system. This solution aims to combat resellers and bot accounts that mass-purchase cards, depriving genuine fans of fair access at reasonable prices.
Pokémon urges buyers to register in the app in advance to avoid technical issues due to expected high demand. The company notes that the new system will also simplify the purchasing process for legitimate users by reducing identity verification time.
Similar measures have previously been applied in other sectors where demand for limited-edition products far exceeds supply. The introduction of digital authentication could become a standard for selling rare collectibles in the future.
Common questions
- Why is Pokémon introducing digital authentication for card purchases?
- Digital authentication via My Number Card verifies buyer identity, reducing the risk of bulk purchases by resellers and fraud. It also streamlines the process for legitimate users.
- What is My Number Card, and how is it used in this case?
- My Number Card is Japan's digital citizen identification system. In this case, it is integrated into the app to verify identity when purchasing Pokémon collectible cards.
- When will card sales with the new authentication system begin?
- Sales with digital authentication start in August. Users are advised to register in advance to avoid delays.
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