Roku Transforms Screensaver into Interactive City with Movies and Tours
Photo: CNET
Quick answer
Roku has updated its Roku City screensaver, introducing interactive short films and virtual city tours to enhance user engagement.
Roku has unveiled an update to its signature Roku City screensaver, transforming it into an interactive world featuring short films and virtual location exploration. Users are no longer passive observers of the animated city but can now engage with its elements, watch character-driven scenes, and participate in mini-adventures.
As part of the "See You in Roku" campaign, six live-action short films are available, each tied to different city locations, including the Mount Roku volcano, a pirate ship, and the Roku General Hospital. Users can navigate the city, witness character conflicts (such as disputes over shared accounts), or explore mythical spots like the Kraken in the bay.
According to Damon Van Dusen, Roku’s Vice President of Brand, the update caters to user curiosity about the Roku City universe while retaining the brand’s signature style. Roku has previously experimented with interactive features, launching the City Dash game on the home screen in April.
Common questions
- What is Roku City?
- Roku City is an interactive screensaver for the Roku platform, now featuring short films, virtual tours, and gamified elements. Users can explore the city and interact with its locations.
- What new features are available in Roku City?
- The updated Roku City includes live-action short films, interactive city tours, location exploration (such as a volcano or hospital), and mini-games controlled via remote.
- Why is Roku developing interactive features?
- The company aims to increase user engagement by making the platform more entertaining and personalized. Interactive elements also help differentiate Roku from competitors.
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