Rising Prices for PCs and Components: Why Hardware Is Getting More Expensive and What to Expect Next

The computer hardware market is facing a sharp price increase amid shortages of RAM and SSDs. Manufacturers are forced to revise device costs to offset rising component expenses. For example, Valve introduced its Steam Machine gaming console starting at $1,049—nearly double the price of a PS5. The base model includes 512GB of storage, while the 2TB version requires an additional $300. The company acknowledged that it initially planned lower prices but had to adjust due to the component supply crisis.

Microsoft also made changes to its Surface lineup, introducing more affordable models with 8GB of RAM instead of 16GB. However, even these devices are pricier than previous versions: the 12-inch Surface Pro now costs $849, and the 13-inch Surface Laptop is priced at $949. The company attributes the price hikes to component shortages, which it expects to worsen by 2027. Xbox console prices have also risen, with the base Xbox Series S now costing $499.99.

Apple followed suit, increasing prices for MacBooks, iPads, and other devices. For instance, the MacBook Neo saw a $100 price increase, with Apple citing record-high component costs due to demand for data center infrastructure. The situation is exacerbated by competition with hyperscalers, who are willing to pay premium prices for limited component supplies. According to Valve representatives, if the company refuses to meet supplier pricing, they risk losing access to components entirely.

Experts do not anticipate a quick resolution to the situation. Demand for AI infrastructure continues to grow, and hyperscalers are investing heavily in data center construction. This means component and device prices are likely to remain high, forcing consumers to adapt to the new reality.