Why did X* change its algorithm?

The change aims to make the platform more friendly and structured. Posts from mutual followers will now appear more often in the feed, which should reduce conflicts and strengthen communities.

How will the update affect users?

Users will see more posts from people they mutually follow, making discussions less chaotic and more relevant to their interests.

What other changes is X* implementing?

X* is actively developing tools for content creators, including a built-in video editor and an updated monetization system that incentivizes original content.

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X* Updates Algorithm: Friends Now Appear More Frequently in Feed

July 14, 2026

Photo: TechCrunch

Quick answer

X* has optimized its algorithm to increase visibility of posts from mutual followers. The goal is to reduce conflicts in discussions and strengthen communities around shared interests, as users have requested.

Social platform X* has adjusted its feed algorithm to boost the visibility of posts from mutual followers—users with whom there is a two-way follow relationship. According to product lead Nikita Bier, such posts often got lost in the stream of replies, turning discussions into a "battleground" with unfamiliar participants.

The update is not revolutionary but may make the platform more comfortable for communication. As Bier noted, the changes will help form communities around shared interests, a long-standing user demand. This aligns with X*’s strategy to develop an ecosystem for content creators, including recently introduced monetization tools for original content and a video editor.

A similar move has been made by X*’s competitor, Meta’s Threads*. Threads* recently introduced the "Your Algo" feature, allowing users to customize their feed algorithm. Meanwhile, Threads* has surpassed 500 million monthly active users.

* Facebook, Instagram, WhatsApp, and other Meta services are owned by Meta Platforms Inc., whose activities are recognized as extremist and banned in the Russian Federation.

Common questions

Why did X* change its algorithm?: The change aims to make the platform more friendly and structured. Posts from mutual followers will now appear more often in the feed, which should reduce conflicts and strengthen communities.
How will the update affect users?: Users will see more posts from people they mutually follow, making discussions less chaotic and more relevant to their interests.
What other changes is X* implementing?: X* is actively developing tools for content creators, including a built-in video editor and an updated monetization system that incentivizes original content.

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