What are the requirements to participate in X*’s new program?

Creators must have at least 500 verified followers and 500,000 views from Premium users on the main feed in the last 90 days. Content must also be original.

What qualifies as original content on X*?

Original content includes self-created photos, videos, analytics, illustrations, or memes. Comments and reactions may qualify if they add meaningful value.

Why is X* changing its monetization program?

The new model aims to combat clickbait and repurposed content by rewarding creators who bring unique ideas and creativity, rather than those exploiting algorithms.

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X* Launches New Content Monetization Program with Original Content Rewards

August 9, 2026

Photo: The Verge

Quick answer

X* launches Original Content Rewards, a new monetization program replacing its revenue-sharing model to prioritize original, high-value content over algorithm-driven or repurposed material.

Platform X* has announced the discontinuation of its revenue-sharing program for content creators, which has been in place since its launch under Elon Musk. Starting September 8, it will be replaced by Original Content Rewards, a new initiative focused on supporting original content.

To participate, creators must meet specific criteria: they need at least 500 verified followers and 500,000 views from Premium subscribers on the main feed over the past three months. Payouts will be based on 'qualified views'—unique views from Premium users where at least 50% of the post is visible.

Original content includes self-created photos and videos, analytical materials, illustrations, charts, and even memes if authored by the creator. Comments and reactions may also qualify if they add meaningful value. However, repurposed content or simple replies to posts will not generate revenue.

According to Allegra Giaccia, Senior Product Manager at SpaceXAI, the program aims to incentivize creators who bring unique ideas and creativity to the platform, rather than those gaming the algorithm. Participants in the previous program can continue earning until September 7.

** Social network X (Twitter) is banned in the Russian Federation.

Common questions

What are the requirements to participate in X*’s new program?: Creators must have at least 500 verified followers and 500,000 views from Premium users on the main feed in the last 90 days. Content must also be original.
What qualifies as original content on X*?: Original content includes self-created photos, videos, analytics, illustrations, or memes. Comments and reactions may qualify if they add meaningful value.
Why is X* changing its monetization program?: The new model aims to combat clickbait and repurposed content by rewarding creators who bring unique ideas and creativity, rather than those exploiting algorithms.

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