What are the requirements for participating in the new Original Content Rewards program?

Creators must have an X* Premium subscription, at least 500 verified followers, and 500,000 feed views in the last 90 days. The key condition is publishing original content.

What qualifies as original content on X*?

Original content includes user-generated reports, analytics, photos, videos, memes, graphics, and high-value comments. Simple reposts or unaltered reuploads of others' content are prohibited.

Why did X* discontinue the old Revenue Sharing program?

The company found that the old system encouraged aggregators and clickbait rather than new content creation. The new program aims to address these flaws by prioritizing uniqueness.

← All news

Business

X* Introduces Original Content Rewards Monetization Program

August 9, 2026

Photo: TechCrunch

Quick answer

X* replaces its Revenue Sharing program with Original Content Rewards to incentivize creators to produce original content rather than redistribute existing material.

Social media platform X* has announced the closure of its current Revenue Sharing program, which allowed creators to earn ad revenue. Starting September 8, applications will open for a new initiative—Original Content Rewards—designed to support unique publications.

To participate, creators must subscribe to an X* Premium plan, have at least 500 verified followers, and accumulate 500,000 feed views over the past three months. However, the key change is the emphasis on content originality. The platform specifies that eligible formats include original reports, analytics, photos, videos, memes, and user-generated graphics. Comments also qualify if they add significant value to borrowed content.

Examples of ineligible content include simple reposts, unaltered reuploads of others' material, or posts lacking "meaningful transformation." These measures aim to curb aggregators and clickbait accounts that previously exploited the program for monetization.

Allegra Jacchia, Head of Creator Monetization, stated that the old system "reached a point where its incentives no longer aligned with platform goals." She explained that instead of continuously adding new rules and exceptions, the company decided to build a program from scratch, inherently focused on rewarding originality. X* also committed to refining the new system and tightening content quality standards.

Common questions

What are the requirements for participating in the new Original Content Rewards program?: Creators must have an X* Premium subscription, at least 500 verified followers, and 500,000 feed views in the last 90 days. The key condition is publishing original content.
What qualifies as original content on X*?: Original content includes user-generated reports, analytics, photos, videos, memes, graphics, and high-value comments. Simple reposts or unaltered reuploads of others' content are prohibited.
Why did X* discontinue the old Revenue Sharing program?: The company found that the old system encouraged aggregators and clickbait rather than new content creation. The new program aims to address these flaws by prioritizing uniqueness.

Dzen feed: /feed/dzen.xml · RSS: /feed.xml