X* Ends Creator Monetization Program, Launches New Rewards System
Photo: ITmedia
Quick answer
X* is replacing its creator monetization program with a new rewards system that pays creators only for original content, based on real views from paying subscribers, to combat inauthentic engagement.
Social platform X* has announced the termination of its existing creator revenue-sharing program, known as Creator Revenue Sharing. In its place, the platform will launch the Original Content Rewards Program, which will exclusively reward creators for original, non-reposted content.
Under the new system, payouts will be tied to genuine views from paying subscribers, reducing incentives for so-called impression zombies—accounts artificially inflating engagement metrics for undeserved revenue. Applications for the updated program will open in September, with the old system gradually phased out.
These changes reflect X*’s commitment to improving content quality and ensuring fairer income distribution among creators.
Common questions
- What changes are coming to X*’s creator monetization program?
- X* is ending its revenue-sharing model and introducing a new system where creators earn rewards only for original content, not reposts or artificially inflated views.
- When will the transition to the new rewards system begin?
- Applications for the updated program will open in September, with the existing monetization model being gradually phased out.
- Why is X* changing its approach to content monetization?
- The shift aims to combat non-original content and accounts that artificially inflate view counts to secure undeserved payouts.
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