BusinessHow Companies Complicate Subscription Cancellations and What to Do About It
Americans spend an average of over 97 006 ₽ per year on subscriptions, with around 18 655 ₽ wasted on unused services. One key reason is the difficulty of canceling subscriptions, as companies deliberately complicate the process to retain customers. In 2023, the US Federal Trade Commission (FTC) attempted to introduce the 'Click to Cancel' rule, which would require companies to make cancellations as simple as signing up. However, the initiative was blocked by a court due to procedural violations.
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