HardwareRoku Updates Device Interface: More Personalization and Ads
Roku announced a major update to the interface of its streaming devices—the first in a decade. Key changes include a personalized "For You" section, expanded customization options, and a prominent ad block that users cannot disable. According to Roku Vice President Preston Smolley, the Roku home screen is one of the most valuable spaces in the streaming industry, used by nearly half of all broadband internet users.
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