HardwareHow Lectric Overcame the E-Bike Market Crisis and Launched Three New Brands
Lectric eBikes, known for its affordable XP series of electric bicycles, has introduced three new brands this year: the relaunched Juiced Bikes, Juiced Powersports, and the premium Monarc. This move stands in stark contrast to the wave of bankruptcies in the industry, where players like Rad Power Bikes lost hundreds of millions in venture capital. Lectric’s founders, who avoided external funding, not only maintained profitability but also grew sales to a record 30,000 bikes per month.
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