Artificial intelligenceAmazon Tests AI Search: Fake Products Shown First
Amazon has introduced an experimental AI search feature in its Shopping app that first displays AI-generated images of non-existent products before offering real alternatives. The tool targets users who struggle to articulate their search queries but have a clear mental image of the desired product. As users refine their descriptions, the AI adjusts its suggestions, and upon selecting a preferred option, the system matches it with similar items from the catalog. Currently, the feature is limited to clothing and home goods but may expand to other categories.
Read more













